Mumbrella Finance Marketing Summit

2018 finance marketing survey now open

Society One, PayPal, ANZ
& more join the line-up

The Finance Marketing Summit is filling up quickly with more speakers and sessions announced today. Industry experts from Society One, ANZ and GMHBA have all confirmed their participation on the panel about the new finance customer and how to reach them, with The Hallway’s Brad Bennett already participating.

On the topic of new customers, it doesn’t get any newer than youth, and Liz Lefort from PayPal will join Gemma Hunter from MediaCom Beyond Advertising to discuss financial marketing aimed at youth. Has it moved on enough from the days of the Happy Dragon Club and Dollarmites account?

Meanwhile, Google Australia’s Finance Industry Lead Bill Lan will also speak at the summit discussing machine learning and payments in an eye-opening session.

Book earlybird tickets

View the program so far

The New Finance Customer and How to Reach Them

Sharing evidence of observed consumer behaviour, this panel will look at the expectations and needs of the new value-driving consumers and overlay best practice from both traditional financial organisations and fin-techs. Learn about the tactics, technology and customer concerns that should be considered in building meaningful connections with a skeptical audience.

BILL LAN

Industry Lead, Finance, Google Australia

Machine Learning and the Age of Assistance

More then ever, the consumer is hyper-curious, impatient and demanding of every consumer experience. What does this mean for your marketing efforts? Do you have the same approach to marketing as you did last year? In this session, you'll learn how you can leverage machine learning in a period where consumers are seeking assistance across a variety of areas. Google's Finance Industry Head will illustrate what brands are doing and testing to win the moments that matter.

Plus, these speakers join the program...

ELIZABETH
LEFORT

Head of Consumer Marketing,
PayPal

GEMMA
HUNTER

Global ECD & Head, MediaCom Beyond Advertising Australia

ADAM
DONNELLEY

Chief Strategy
Officer,
The Works

2018 finance marketing survey now open

Make your voice heard in Australia’s largest finance marketing survey. Results will be exclusively presented at this year’s Mumbrella Finance Marketing Summit.

With the financial services industry under the microscope, we’re asking how its marketers are impacted and what they can do to help.

Complete the survey now (it only takes 10 minutes) and you could win a ticket to the Finance Marketing Summit, or one of five Google Home mini smart speakers. Your opinion counts!