Mumbrella Audioland is back in 2020 to explore a significantly growing industry and lift the lid on its multiple components including radio, podcasts, production, content, creativity, sales, listener habits, the psychology of sound and much more.
Flying in from London as one of Audioland's international keynote speakers is Sam Crowther, audio industry expert and ECD at ad-tech start-up, A Million Ads. He will go beyond marketing and provide significant insights into important facets of audio including the psychology and history of sound.
Crowther will also reveal how audio and personalisation can help advertisers with brand retention, emotion and sentiment. He will unpack how audio can psychologically condition people's thoughts, influence emotional memory and impact behaviour and illustrate how to make your audience actively listen.
The Power of Personalisation From a Psychology Perspective
Personal and relevant communication has an extraordinary effect on influencing emotional memory, behaviour and brand selection. But what role does audio and personalisation play in the human psyche when it comes to emotion and sentiment?
In this experiential presentation, you'll get first-class insights all the way from London on how audio can psychologically condition people’s thoughts, anchor emotional values and make people actively listen.
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