Mumbrella Finance Marketing Summit 2021

Discover a wealth of finance
marketing knowledge

The first speakers for the 2021 Mumbrella Finance Marketing Summit have been announced. Returning as a live event in Sydney on October 7, be there as senior leaders from Westpac Group, DDB, Versa and XXVI take to the stage to examine key issues surrounding the finance industry.

From exploring campaign case studies to engaging with customer empathy and emotion, discover how you can take your marketing across banking, insurance and payment services to the next level.

Get your early bird tickets now and save $200 - the Mumbrella Finance Marketing Summit is a day you can’t afford to miss.

$200 EARLY BIRD SAVINGS END AUGUST 27

KATH BLACKHAM

Founder and CEO, VERSA

Using Technology to Build Banking Empathy at Scale

The finance industry has often missed the mark when providing customer service at scale. Research shows that customers who are emotionally connected to a brand are more likely to trust a message. If necessary steps are not taken to prioritise these customers, the finance industry risks dissatisfaction and ultimately reduced business.

Join this session as Kath Blackham examines voice recognition and conversational AI and how it could provide a scalable approach to customer empathy and emotional connection

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Facing Headwinds with Emotion: The Westpac Story

The banking category continues to undergo incredible change, which has challenged Westpac to deeply consider how it connects with consumers on an emotional level. Putting the customer at the beginning of marketing and business processes has redefined the role Westpac plays in Australian lives.

Don't miss this session and hear about Westpac's four-year marketing journey that has seen the bank overhaul everything from external comms to the language of bank tellers, invest in an entirely new customer experience and launch a significant brand refresh.

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JENNY MELHUISH

Head of Brand, Advertising & Media,
Westpac Group

FRAN CLAYTON

Chief Strategy Officer,
DDB Sydney

Unsexy Sells: Why Terms and Conditions
are the New Brand Battlefront

Ts & Cs. The fine print. Legal. Long consigned to the wastelands of corporate communications, they’ve been ignored in equal measure by companies and their customers. So how long can the brands who continue this lazy approach to a critical consumer touchpoint survive?

In this presentation, get first class insights into what brands can do to design and communicate terms and conditions that have a positive impact on customers and clients.

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