Mumbrella Sports Marketing Summit - Postponed

Book early to score your $100 early bird discount

July 2 | The Four Seasons Hotel Sydney

Learn how to hit home runs
with sports marketing

Mumbrella’s Sports Marketing Summit is returning on July 2 to tackle the biggest opportunities, challenges and trends the industry is facing both on and off the court. Whether it is new platforms, new sports, new brands or new strategies, Mumbrella’s Sports Marketing Summit will cover it all.

Hear from Cricket Australia’s Karina Keisler in a tell all session which will reveal how the brand managed to rebuild its reputation after the infamous ball-tampering scandal and how the governing body used an integrated approach to brand. Go behind the scenes of the scandal to see how Cricket Australia overcame its brand crisis.

Plus, learn from the NRL’s head of marketing, Peter Jarmain, as he explores how live sports games can compete with other mainstream entertainment.

Give your marketing the right training and grab your early bird tickets now.

GET IN NOW FOR EARLY BIRD PRICES

KARINA KEISLER

Executive General Manager, Communications & Stakeholder Engagement, Cricket Australia

It’s Just Not Cricket:
Rebuilding After Crisis

After 2018's infamous ball-tampering scandal, Cricket Australia endured a reputation crisis that dragged through the press for weeks. Two years on, a new-look leadership team has led a brand and organisational renaissance. An integrated marketing and communications strategy has helped rebuild the brand and restored Australia’s interest and trust in cricket.

How exactly did they do it and what went on behind the scenes to overcome cricket’s brand crisis? Find out in this session.

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PETER JARMAIN

Head of Marketing & Brand, NRL

Case Study: Experience, Events and Effectiveness – How the NRL Nailed its Live Game

How can sporting events compete with mainstream entertainment? Sports events are having to fight harder to get the attention of fans and convert them to ticket holders. But how can live sports events become an experience with more to offer than a game?

In this session NRL’s head of marketing and brand, Peter Jarmain, will lift the lid on how to curate more immersive live experiences.

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