MediaMonk's Nordic managing director Nora Henriksson has been added to the Mumbrella Sports Marketing Virtual Summit program, where she will get stuck into the new rules of sports marketing and digital innovation. Importantly, her experience goes far beyond standard agency sports marketing - she has a deep history as a sports reporter including at Discovery Networks.
This virtual summit will explore sports marketing from a range of different angles particularly in light of the changes that have been made in recent times and how they will affect brands, teams, athletes and associations. If you invest in sports on any level, you can't afford to miss this.
Every ticket sold includes a one month free subscription to Mumbrella Pro, where you can also view bonus sessions from Mumbrella's Sports Marketing Virtual Summit.
NORA HENRIKSSON
Managing Director Nordics, MediaMonks
INTERNATIONAL SPEAKER
Virtualisation: The Digital Innovation in Sports Marketing
According to an article in Ad Age, global spending on sponsorship rights fees will fall from 46.1 billion US dollars in 2019, to 28.9 billion US dollars in 2020.
Find out how teams, players and fans can be strengthened through advertising and digital innovation. Plus, you'll get deep insights on how to embrace the creativity and technology that is flourishing, to help grow your strategy.
Attention Grabbers: Kayo's Customer Growth Journey and Tackling COVID-19
How does a sports streaming service attract new customers and keep existing ones when all live sport has been cancelled? This is the challenge Kayo faced when COVID-19 morphed into a global pandemic.
In this session, Kayo's Chief Commercial Officer will reveal how the businesses marketing and engagement strategy set it up to survive the suspension of live sport, and to thrive once it returned.
Conquering Covid with Data: How to Focus on Fans Post-Lockdown
With changes to crowd capacities and the consequent impacts on membership, sponsorship and revenue, the 2020 sporting season will be a season like no other.
Hear from data-tech and marketing consultant, Tim Beveridge, on how to drive fan engagement, and how to leverage data to drive sponsorships. Plus, learn a new fan engagement model to help sporting associations capture useful fan trends.
Key industry leaders from sporting associations, agencies and research institutes have already been confirmed and there's more to come. Secure your tickets today and glean the latest insights from a plethora of the finest sports marketers around.
JOSIE BROWN
Chief Marketing & Insights Officer, Tennis Australia
ASHLEY O'ROURKE
Director, Publicis Sport & Entertainment
DR CONSTANTINO STAVROS, PHD, FHEA
School of Economics, Finance & Marketing, RMIT University
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