Two more international speakers have been confirmed for Mumbrella CommsCon. Philip Morris International’s SVP of Communications and FleishmanHillard’s Global MD of Crisis Management will fly into Australia to tackle some of the biggest communications challenges currently in the industry.
They join the Director of the Irish Academy of Public Relations who is already announced. With more international speakers to come, Mumbrella CommsCon 2019 is our most ambitious yet.
Philip Morris International: The Next Phase of Communications
Tobacco company Philip Morris International is currently researching and investing in smoke-free products, and communicating this shift in direction is a job that throws up myriad challenges. Flying in from Switzerland, Marian will be giving the inside scoop on the comms strategies she will be using as PMI embark on their drastic change of direction.
Cybercrime: How PR Can Head Off the Fastest Growth Industry in the World
As we near the last year of the decade, has cybercrime redefined itself, what is best practice, and who should be leading the offensive when it comes to defending from cybercrime? Brian West will be flying in from Singapore and will be joined by Jenna Orme, GM of FleishmanHillard Australia, to go in-depth on how PR can and should get on the front foot of cybercrime.
The Content Production Revolution PR Agencies Need to Embrace
Content is becoming an essential capability of PR agencies, with an ever-increasing demand for faster turnaround times. While content is still king, the way in which agencies monetise, promote and produce content is rapidly changing. In this session, discover the importance of engaging emotional triggers, the shift to fast-craft production methods, the new rules of content amplification and more.
Group Earlybird Rate Pay just $559 per ticket when purchasing five earlybird tickets together by February 12. That is one ticket completely FREE.
Before your calendars get hectic in the new year, be sure to get your entries squared away by December 21. It doesn't take long to enter - break the work down among your team, focus on the results and stats, and tell the story of your success.
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