Mumbrella MSIX - Transhumanism, AI and digital worlds explained

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Transhumanism, AI and digital worlds explained

Do you know what transhumanism is? Are you connecting with digital humans in virtual worlds successfully? Can you properly identify emotional motivations for category and brand specific consumer behaviour?

At Mumbrella MSIX, the leading minds in marketing science will cover all this and more. It’s one day dedicated to the intersection of marketing, behavioural science, creativity, and everything in between and is curated by consumer psychologist and chief thinker at Thinkerbell, Adam Ferrier. Check out what he had to say on the importance of evidence-based marketing below.

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CHECK OUT THE LATEST SESSIONS CONFIRMED...

ALYSE SUE

Software Engineer, PALO IT & Advisory Board, SingularityU Australia

How Transhumanism and Artificial Intelligence is Changing How We Acquire Users

Accelerating changes in the world due to transhumanist technologies such as artificial intelligence, genomics, implantables, bionics, digital humans, and brain-computer-interfaces give us an opportunity to target and acquire users in new ways. What purpose will powerful technology such as AI be used for? How will marketers use it? Find out in this session.

DR JULIETTE TOBIAS-WEBB

Behavioural Scientist

The Why and How of Playing Games: For Better Behavioural Outcomes for Brands

What can brands learn from games to elicit more desired behavioural outcomes? Drawing on doctoral research, this interactive session will teach you the psychological reasons why we enjoy games and how certain structural characteristics of games elicit beliefs that lead to continued engagement.

KEN ROBERTS

Group Chief Executive Officer & Founder, Forethought

How to Avoid the Big Idea Lottery

The advertising industry’s stain of wastefulness has been stubbornly resistant to change. It is said that upwards of ninety plus percent of advertising is ineffective at changing the relative trajectory of brands.

Don't miss your opportunity to get first-hand insights on a proven science-based method to better identify the rational and emotional motivations for category and brand-specific consumer behaviour.

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If you have a cool idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it for consideration today.

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