Mumbrella Retail Marketing Summit

Hear from an expert in Asia's retail brand growth

Grab a ticket before the holidays to save

The next phase of in-store
and online thinking

From the learnings of Fitch’s Greater China Chairman to an exploration of the snacking habits of Australian’s from a consumer insights leader at PepsiCo, the Mumbrella Retail Marketing Summit will cover a diverse range of industry issues.

The latest confirmed sessions provide a detailed look at topics including CX, data, the in-store experience, consumers habits and the mobile path to purchase, with senior executives from brands, agencies and institutions sharing their knowledge.

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THIS LINE-UP IS A BIG ONE

A Data-Driven Approach to
Designing the Store of the Future

Globally, experts continue to debate the future of physical retail stores while big brands invest in physical stores to compliment their online offerings. In this session, gain an understanding of how a data-driven model can help to identify the right strategic direction in an omni-channel world.

FELECIA WHITE

Head of Consumer
Insights & Strategy

Why Australia is a Window
into the Future of Snacking

The average Australian snacks two to three times a day, equating to about a thousand snacks each year. Those snacks are becoming significantly more varied. Find out why Australia is a leader and an ideas hub in this major consumer goods category and how demand generation is the foundation for driving category growth.

PIPPA DALCO

Director, Strategy
& Innovation

Cultural Trends Influencing
Today’s Shoppers

From the movement towards ‘Sustainable Humanity’, the ‘Empathetic Economy’ and ‘Tech Empowered’, there are a number of overarching cultural narratives impacting today’s consumers that are driving certain behaviours. This is your chance to find out how the top retailers are responding to these cultural trends and evolving accordingly.

LINDA O'GRADY

Data Strategy
Partner

Digital CX:
Don’t Get Lost in the Tech Crush

What happens when the digital customer experience is at odds with brand and strategy? Are competing brands guilty of creating the same experience for their customers? This session will talk about how to keep your brand’s integrity and differentiate from your competitors, whilst giving customers what they want through a digital experience with your brand.

DR. SONIKA SINGH

Researcher & Lecturer, Marketing Discipline Group

Search and Purchase: Where Does Mobile Fit into the Path to Purchase?

What patterns do shoppers follow when it comes to product search and purchase in a multichannel environment, and when does the mobile internet come into use? From Dr. Singh's latest study, get the inside scoop on what types of products are most searched for on mobile devices, then bought via desktop or in-store, and the factors driving this behaviour.