Mumbrella SAGE Conference

Check out six new sessions announced for SAGE

Three global speakers and counting

SI Partners Co-Founder and Partner, Alistair Angus, becomes the third international speaker appearing at Mumbrella SAGE, the conference specifically tailored to independent agencies. Hong Kong-based Angus joins a growing list of global speakers, alongside Bangkok’s CJ Worx and Auckland’s Method already announced.

An additional five sessions have also been confirmed and will be presented by some of the biggest names in the Australian media and marketing landscape. We've almost completed the conference program but we’re not done yet – so stay tuned.

TICKETS FROM JUST $330

HERE'S WHAT TO EXPECT

FLYING IN FROM HONG KONG...

Entrepreneurs are finding that limiting their growth aspirations to the Australian market may actually affect their agency's maximum equity value. Alistair will address a big question among Australian agencies - can the independent businesses achieve scale? If growth is on your agenda, this session cannot be missed.

We have become masters at celebrating the things we get right. But we have also become fearful of mistakes. Mistakes that a close-knit industry will discuss. However, making mistakes is an important part of how we learn and evolve. This session seeks to dive deep on the fuck-ups that feel like they will break you, but ultimately save your life.

The two founders and owners of Richards Rose made a decision to focus on building the emotional intensity of brands working to the principle "when we move people, we move business." This session will discuss putting emotion first and reveal how independent agencies can create work that truly moves people.

Stop talking brand, start talking business. Many agencies have fallen into the trap of being pigeonholed for production and delivery of certain services, rather than trusted strategic partners for their clients. Julia will provide you with a framework to start to change the way you are viewed by your clients. So get beyond short-term thinking and elevate your approach.

From turning clients into advocates, putting an end to the merciless pitching cycle and getting treated with the respect a valued partner deserves, this session will give agencies practical tips on building mutually rewarding, long-term client relationships. Attend this session to go on a journey: the path to partnership.

The use of freelancers has become a significant part of the media and marketing industry. However given the associated risks and costs, how agencies make freelancing work as a practice is at a crossroads. You'll discover how to manage your freelance practice, which delivers quality results with less stress.