Mumbrella Asia Travel Marketing Summit

Earlybird tickets on sale now

Asia’s top conference for
travel marketers returns

The Mumbrella Asia Travel Marketing Summit is back in Singapore on May 7, with some of the industry’s biggest names coming together to discuss the challenges and opportunities ahead.

They include international speakers like Cathay Pacific’s General Manager of Brand, Insights and Marketing Communications Edward Bell – talking about why the airline decided it was time to review its agencies after 25 years of marketing stability. Changi Group Senior Vice President of Corporate and Marketing Communications Ivan Tan will also take to the stage to reveal the marketing secrets behind the world’s best airport.

Other expert speakers from Facebook, Japan Airlines, Expedia, Klook, Skyscanner, R3, TripZilla, Nielsen, Travel Daily, Sofitel, Luxury Escapes, Quintessentially, TripAdvisor and more are also secured for May 7.

BOOK YOUR TICKET EARLY

CHECK OUT THE PROGRAM

EDWARD BELL

General Manager of Brand, Insights & Marketing Communications

International Speaker: Cathay Pacific Repositioning a Global Brand After 25 Years of Marketing Stability

In 2018, the Hong Kong-based global airline Cathay Pacific switched agencies after 25 years with McCann – in order to bring in some “fresh thinking” from Publicis and VCCP. Hear from the man behind this bold decision, as he outlines why it was necessary, the lessons learned and the outcomes so far.

IVAN TAN

Group Senior Vice President of Corporate & Marketing Communications

The World’s Best Airport:
Behind the Curtain of Marketing and Communications at Changi

Consistently voted the world’s best airport, plus with new developments underway including terminal four and the Jewel ‘lifestyle destination’, Changi is a marcoms dream. But the path to success has been long and winding. This session is your opportunity to hear about the many ups and downs along the way, and ask your own burning questions during the Q&A.

Do Influencers Really Have Influence and, if so,
Which Ones Are Worth Your Ad Dollars?

Influencers have become a polarising topic, following incidents of fraud and fakery. But are there positive stories to be told from brands which have seen the benefits of using influencer campaigns? This discussion will leave you with tips on where to put your ad dollars to get maximum bang for the buck.